ZALORA is one of Southeast Asia's largest fashion and lifestyle marketplaces, spanning Singapore, Malaysia, Indonesia, the Philippines, Hong Kong and Taiwan. For apparel, footwear and accessories sellers, it is a serious channel, but it is also a strict one. ZALORA runs a manual Quality Control (QC) team that rejects any product image failing to meet its catalogue standards, and rejected listings simply do not go live. Get your images right the first time and your products publish faster, look more premium and convert better.
This guide covers the exact image specifications ZALORA expects in 2026, the background and model rules that trip most sellers up, and a practical workflow to prepare compliant images at scale.
ZALORA product image specifications at a glance
ZALORA is unusual among marketplaces because it uses a tall, portrait aspect ratio rather than the square format favoured by Shopee, Lazada and Amazon. This suits fashion, where head-to-toe model shots and full garment views matter.
| Specification | Requirement |
|---|---|
| Recommended dimensions | 762 x 1100 pixels |
| Aspect ratio | 0.69:1 (portrait) - must be maintained if uploading larger |
| Larger sizes | Allowed, provided the 0.69:1 ratio is kept exactly |
| Maximum file size | 2MB per image |
| File format | JPG / JPEG |
| Background | White or light grey only |
| Images per product | Multiple; a clear main shot plus supporting angles |
The single most important number here is the 0.69:1 aspect ratio. ZALORA warns that images uploaded at the wrong ratio appear stretched or squashed on both the website and the mobile apps. If you shoot square and upload without cropping to portrait, your products will look distorted, which is an instant credibility killer in fashion.
Why the portrait ratio matters
A 762 x 1100 pixel frame is taller than it is wide by design. It gives you room to show a garment from top to bottom, a full-length model pose, or a pair of shoes with generous breathing space. If you are migrating a catalogue from a square marketplace, you cannot simply reuse those files. You need to recompose or re-crop them into portrait, keeping the product centred and well margined so nothing important is cut off at the edges. Uploading larger than 762 x 1100 is fine for extra sharpness, as long as you hold the 0.69:1 ratio precisely.
Background rules: white or light grey, nothing else
ZALORA standardises its catalogue around clean, neutral backgrounds. Your product shots must sit on a pure white or light grey background. Outdoor backgrounds, textured surfaces, coloured backdrops and busy scenes are all rejected by QC.
This is not just a compliance box to tick. A consistent neutral background is what makes a fashion grid look premium. When every thumbnail shares the same clean backdrop, the customer's eye focuses on the product, not the clutter, and your brand reads as trustworthy rather than improvised.
Common background mistakes that get listings rejected:
- Off-white or cream backgrounds that look grey or dingy under studio lighting
- Visible shadows or gradients where the backdrop meets the floor
- Colour casts from coloured walls or mixed lighting bleeding onto a white backdrop
- Props and clutter such as hangers, clips, tape or stray items in frame
If your original photos have messy or inconsistent backgrounds, cleaning them up to a uniform white is far quicker than reshooting. A tool such as PixelPrep can prepare a clean, consistent background and export to ZALORA's exact portrait dimensions in one step, so an entire drop is catalogue-ready without opening a full photo editor.
Model and styling guidelines
Because ZALORA is fashion-first, model imagery carries specific expectations. The QC team assesses model shots on age suitability, expression and overall presentation, and will reject images where styling or posing undermines the product.
Practical points to keep your model shots compliant and effective:
- Show the garment clearly. Poses should display fit, cut and detail, not obscure them. Avoid extreme angles that hide the product.
- Keep expressions neutral and professional. The focus is the clothing, not dramatic modelling.
- Style consistently. If you sell a dress, do not overwhelm it with competing accessories that confuse what is actually for sale.
- No other brands in frame. Competing logos, names or branded items in the shot are grounds for rejection.
For flat-lay or ghost-mannequin shots, the same background and ratio rules apply. Whatever your method, consistency across the whole product range is what builds a professional catalogue.
What gets your images rejected by QC
ZALORA's Quality Control team reviews uploads before they go live. Understanding the most common rejection reasons lets you avoid the frustrating cycle of upload, wait, reject, redo.
| Rejection reason | How to avoid it |
|---|---|
| Wrong aspect ratio (distorted image) | Crop to exactly 0.69:1 before uploading |
| Blurred or pixelated photo | Shoot in focus; do not upscale small images to hit the size |
| Non-white / non-grey background | Use a white or light grey backdrop only |
| Outdoor or busy background | Shoot in a controlled, neutral setting |
| Watermarks or other brand logos | Remove all text, watermarks and competing branding |
| Unrelated products in frame | Show only the item being sold, plus its listed variants |
| File over 2MB | Compress the JPG without visible quality loss |
The file size balancing act
ZALORA caps files at 2MB, but you still want crisp, detailed images that let customers judge fabric and finish. A well-optimised JPG at 762 x 1100 pixels comfortably stays under 2MB while remaining sharp. The trick is compressing intelligently: reduce file weight through proper JPG optimisation rather than by shrinking dimensions or slashing quality until the fabric texture disappears. If your exports are creeping over the limit, that is a compression problem, not a reason to lower resolution.
A practical workflow for ZALORA sellers
If you are listing more than a handful of products, doing this image by image will eat your week. Here is a repeatable workflow that keeps a whole catalogue compliant:
- Shoot consistently. Same lighting, same white or light grey backdrop, same distance and framing for every product. Consistency at the shoot stage saves hours of editing later.
- Compose for portrait. Frame with the tall 0.69:1 crop in mind, leaving even margins around the product so nothing is clipped when you crop.
- Clean and standardise backgrounds. Make every background a uniform white or light grey so the grid looks like one cohesive collection.
- Resize to spec in batch. Export every image at 762 x 1100 pixels (or a larger size at the same ratio) as an optimised JPG under 2MB.
- Spot-check before upload. Review thumbnails at mobile size, since most ZALORA shoppers browse on their phones, and confirm nothing looks stretched or off-centre.
Steps three and four are where a batch tool pays for itself. Rather than crop and export each file by hand, PixelPrep lets you process an entire product drop to ZALORA's portrait dimensions and clean background in one pass, then reuse the same source images, cropped to square, for your Shopee, Lazada or Instagram listings.
Your ZALORA image checklist
Before you hit upload, run through this quick list:
- Dimensions are 762 x 1100 pixels, or a larger size at the exact 0.69:1 portrait ratio
- Background is pure white or light grey, with no shadows, gradients or clutter
- File is a JPG under 2MB, sharp and free of pixelation
- Product is centred, well lit and the clear focus of the frame
- No watermarks, no other brand logos, no unrelated products
- Model shots present the garment clearly with neutral, professional styling
- The whole product range shares a consistent look across every image
ZALORA's standards feel strict, but that strictness is exactly why its catalogue looks premium and converts well. Meet the specs cleanly and consistently, and your products will not only pass QC on the first try, they will sit alongside established brands looking every bit as professional. Nail the portrait ratio, keep your backgrounds clean, and batch your image prep so you spend your time selling rather than re-cropping.