Qoo10 and Carousell Image Size Guide for Singapore Sellers

Why Image Specs Matter for Singapore Sellers

Selling across multiple Singapore marketplaces means playing by different rules for every platform. Upload an image that's too small on Lazada and it'll look pixelated next to competitors. Use the wrong dimensions on Carousell and your listing thumbnail gets cropped awkwardly, losing the product in the frame. Get it right, however, and you gain an immediate visibility advantage — crisp, well-framed images consistently generate more clicks and higher conversion rates.

This guide covers the exact image specifications for Qoo10, Carousell, Lazada, and Shopee — the four platforms most Singapore sellers use — along with practical tips for shooting and resizing images that perform across all of them.

Platform-by-Platform Image Requirements

Qoo10

Qoo10 recommends uploading high-resolution product images in JPG or PNG format. While the platform does not publish a strict minimum pixel dimension in the way that some Western marketplaces do, the practical standard among experienced Qoo10 sellers is to upload images at least 800 x 800 pixels, with 1000 x 1000 pixels being the safer baseline.

Key guidelines for Qoo10:

• Use a square (1:1) aspect ratio for the main product image
• The product should fill at least 75% of the frame
• A clean white or light grey background performs best for main listing images
• Avoid watermarks, promotional text, or borders on your primary image
• Up to 10 additional images are allowed and should showcase different angles, close-ups, and lifestyle context

Qoo10's search results display images as small thumbnails, so having a product that is clearly visible against a clean background makes an outsized difference. Cluttered or dark images simply disappear at thumbnail size.

Carousell

Carousell is more flexible than traditional structured marketplaces. The platform accepts square, portrait, and landscape orientations, which makes it well-suited for fashion, furniture, and lifestyle products that don't sit neatly in a square frame.

Key guidelines for Carousell:

• Up to 10 photos per listing
• Accepts square (1:1), portrait (4:5 or 2:3), and landscape (16:9) orientations
• No strict minimum pixel requirement, but images below 800 pixels on the short side will appear soft on modern phone screens
• Keep file sizes reasonable — very large files can slow uploads without improving visible quality
• The first photo acts as your thumbnail in search results, so it must clearly show the product

A common mistake on Carousell is uploading heavily filtered or lifestyle-only images as the cover photo. Buyers scanning search results want to see what they are buying immediately. Use a clean product shot as your first image, then follow up with lifestyle context.

Shopee

Shopee has the most clearly defined image requirements of the Singapore platforms:

• Minimum size: 500 x 500 pixels (1:1 square)
• Recommended size: 1024 x 1024 pixels or higher
• Maximum file size: 2MB per image
• Up to 9 images per product SKU
• The product should fill at least 70% of the frame
• Accepted formats: JPG, JPEG, PNG

Shopee's zoom feature only activates on images that meet the resolution threshold, so uploading at minimum spec means buyers cannot zoom in on your product. Given that Shopee is heavily mobile-driven, losing the zoom capability is a meaningful disadvantage — especially for apparel, electronics, and jewellery where buyers want to inspect detail before purchasing.

Lazada

Lazada Singapore requires a minimum of three product images per listing and sets both a floor and a ceiling on dimensions:

• Minimum size: 330 x 330 pixels
• Recommended size: 2000 x 2000 pixels
• Maximum file size: 3MB per image
• Between 3 and 8 photos per listing
• Accepted format: JPG or JPEG
• White background strongly recommended; product should fill at least 80% of frame

Lazada's recommendation of 2000 x 2000 pixels is the highest of the four platforms, reflecting the prominence of its desktop shopping experience. If you are only selling on Lazada, shoot at maximum resolution. If you are preparing one set of images for multiple platforms, 2000 x 2000 pixels at a reasonable file size serves all platforms well.

Quick Reference: Singapore Marketplace Image Specs

Shooting Once, Selling Everywhere

Managing separate image sets for four marketplaces is time-consuming. The smarter approach is to establish one master image standard that satisfies all platforms, then resize down as needed.

The universal baseline that works across Qoo10, Carousell, Shopee, and Lazada is:

• Shoot at 2000 x 2000 pixels — this satisfies Lazada's recommendation and gives you headroom when cropping
• Use sRGB colour space — the standard for web and mobile displays
• Save as JPG at 80–85% quality — this keeps file sizes manageable without visible quality loss
• Ensure your product fills 75–85% of the frame — this works for all four platforms

When you need to resize for a specific platform, tools like PixelPrep let you batch resize and export images to the correct dimensions for each marketplace, saving time when you have multiple products or SKUs to prepare.

Common Mistakes Singapore Sellers Make With Images

Using the same image for all platforms without checking file size

A 2000 x 2000 pixel image uploaded to Shopee might hit the 2MB file size limit and be rejected or auto-compressed by the platform. Always check the file size after export, not just the pixel dimensions.

Ignoring the thumbnail view

Most buyers on Qoo10 and Carousell see a small thumbnail first. Test your images at 200 x 200 pixels before publishing. If you cannot tell what the product is at that size, the image needs work — typically a tighter crop or a less busy background.

Uploading portrait images where a square is expected

Shopee and Lazada automatically crop non-square images to fit their square thumbnail format. A portrait product photo will have its sides cut off in search results, potentially hiding key parts of the product. Always compose your main product image as a square before uploading.

Relying on smartphone compression

Modern smartphones can produce excellent product photos, but many default to a heavily compressed HEIC or HEIF format. Convert to JPG before uploading, and check that the exported resolution meets each platform's standard. Many sellers lose quality at this final step without realising it.

Missing the white background requirement on Lazada

Lazada strongly recommends white backgrounds for main product images. Listings with cluttered or coloured backgrounds are more likely to be deprioritised in search results. On Qoo10, the same principle applies — a clean background keeps the focus on the product and signals a more professional seller.

Images Beyond the Main Listing Photo

Each platform allows multiple images, and high-performing sellers use every available slot strategically. A well-structured gallery addresses the questions buyers are silently asking as they browse:

1. Main product shot — clean background, full product visible, fills frame
2. Second angle — back, side, or alternate view
3. Close-up detail — stitching, ports, texture, labelling
4. Size or scale reference — product next to a hand, ruler, or common object
5. Lifestyle or in-use shot — product in context, showing how it is used
6. Packaging shot — shows what the buyer will receive
7. Infographic — key features and specifications overlaid on a clean image

Sellers who provide complete visual information — especially on Lazada and Shopee where buyers cannot physically inspect a product — consistently see lower return rates and higher review scores.

Carousell-Specific Tips for Singapore Sellers

Carousell differs from the other three platforms in one important way: it functions as both a peer-to-peer marketplace and a business listing platform. This means your images are competing with a mix of casual smartphone snaps and polished commercial photography.

Standing out on Carousell requires:

• High resolution relative to the competition — most casual sellers upload low-quality phone shots, so a clean 1200 x 1200 pixel image immediately looks more credible
• Good natural or studio lighting — flat overhead lighting creates shadows that make products look duller than they are
• An uncluttered background — Carousell explicitly recommends a plain background with no text or borders on your listing photos
• Showing any defects honestly — Carousell's community culture rewards transparency, and buyers appreciate sellers who photograph damage or wear clearly rather than hiding it

Practical Checklist for Singapore Marketplace Images

• Shoot at 2000 x 2000 pixels (or resize to this as your master)
• Export as JPG at 80–85% quality
• Verify file size is under 2MB before uploading to Shopee, and under 3MB for Lazada
• Confirm your product fills at least 75% of the frame
• Use a white or plain light background for the main product image
• Upload at least 5 images per listing where possible
• Test your cover image at thumbnail size before publishing
• Check aspect ratio — use 1:1 square for Shopee, Lazada, and Qoo10 main images
• Convert HEIC files from iPhone to JPG before uploading
• Use a batch resize tool like PixelPrep when preparing images for multiple platforms simultaneously

Getting your images right once means you can list faster, perform better in search, and spend less time troubleshooting upload errors across platforms. For busy Singapore sellers managing stock across Qoo10, Carousell, Shopee, and Lazada, that time saving adds up quickly.