Phone cases are one of the most crowded categories on any marketplace. A shopper searching for a case for their handset will scroll past dozens of near-identical thumbnails in a few seconds, and the listing that wins the click is usually the one where the colour, the finish and the device fit are obvious at a glance. The trouble is that cases are awkward to photograph: they are glossy or perfectly clear, they pick up every fingerprint, and they are hollow shells that look flat and lifeless when laid on a table.
This guide covers how to photograph phone cases, screen protectors and similar tech accessories so they look sharp, honest and consistent, plus the image sizes each major marketplace expects in 2026.
Why phone cases are harder than they look
Three things make this category tricky:
- Surface finish. Glossy polycarbonate and tempered glass behave like mirrors. Matte silicone does the opposite and attracts dust and lint that the camera exaggerates.
- Transparency. A clear case on a white background can almost vanish. Without defined edges, the shopper cannot tell what they are buying.
- Fit is the product. Buyers care most about whether the cutouts line up with their camera, buttons and charging port. If your photos do not show that, expect questions and returns.
Prepare the case before you shoot
Ten minutes of preparation saves an hour of retouching. Cases are small, so every speck is magnified once a shopper zooms in.
- Wear thin cotton or nitrile gloves. Fingerprints on gloss and clear TPU are very hard to remove convincingly in editing.
- Wipe the case with a microfibre cloth, then use a rubber air blower for dust. Avoid canned air held too close, as it can leave residue.
- Use a strip of low-tack tape to lift lint from matte silicone.
- Check for moulding marks, scratches and yellowing on clear samples. Shoot the cleanest unit you have, but do not hide flaws that every unit shares.
- If you are shooting the case on a phone, clean the phone as carefully as the case, and switch the screen off unless a lit screen is part of the shot.
Lighting by case type
Soft, diffused light is the starting point for every case. A bare lamp or direct flash creates a hard white hotspot that hides the design. Place diffusion material between the light and the case, and use white foam boards on the opposite side to fill the shadows.
Glossy and printed cases
Use one large diffused light at roughly 45 degrees and tilt the case slightly until the reflection slides off the printed area. A long, even highlight along one edge is desirable because it tells the shopper the finish is glossy. A blown-out patch across the artwork is not. A small aperture of around f/8 to f/11 keeps the whole case in focus, and a low ISO keeps solid colours free of grain.
Clear cases
Clear cases need edge definition. Two approaches work well:
- Backlighting. Light a white surface behind the case and let the light pass through it. Then place strips of black card just outside the frame on either side. The black reflects in the edges of the case and draws a thin dark outline, so the case stays visible on white.
- Shoot it on a phone. A clear case fitted to a coloured handset instantly shows its shape, its cutouts and how much of the phone's design remains visible, which is the reason people buy a clear case in the first place.
Matte, silicone and leather cases
Matte surfaces can look flat under very soft light. Move the light further to the side so it skims across the surface and reveals texture, such as the grain of leather or the soft-touch finish of silicone. Check carefully for dust at full zoom before moving on.
Screen protectors and tempered glass
A sheet of glass on white is nearly invisible. Show it at an angle with a soft gradient reflection across it, or photograph it partly applied to a phone so its edge is visible. Close-ups of the rounded edge and the camera or speaker cutout communicate quality better than a flat front view.
The shot list that answers buyer questions
Most marketplaces allow eight or nine images per listing. For cases, a reliable sequence is:
- Hero image: the back of the case at a straight or slight three-quarter angle on a clean background.
- Front and back pair: shows the inner lining and the raised lip around the screen.
- Camera cutout close-up: shows precise alignment and any raised bezel protecting the lenses.
- Side profile: shows thickness, button covers and grip texture.
- Bottom edge: shows the charging port and speaker openings.
- In hand: gives a sense of scale and bulk.
- Compatibility graphic: clearly states the device models the case fits.
- Feature image: magnetic ring, card slot, kickstand or strap shown in use.
- Colour range: all variants together in one frame.
Showing the case on a device
A case fitted to a phone looks more solid and more desirable than an empty shell. However, be careful with your main image. Amazon's main image rules do not allow props or accessories that are not included in the purchase, so check the category style guide before using a phone in the hero shot; the safest option is the case alone on pure white, with on-device shots in the secondary images. Whatever the channel, never imply that the handset is included, and avoid showing brand logos you do not have permission to use.
Keep colour variants consistent
Cases are usually sold in many colours and for many device models, which means a single design can generate dozens of images. Lock your setup before you start: mark the case position with tape, fix the camera on a tripod, set a manual white balance and keep the exposure identical for each variant. The only thing that should change between frames is the case. Pastel and neon silicone shades are particularly prone to colour shifts, so compare your edited images against the physical product under daylight before uploading.
Marketplace image sizes for 2026
Phone cases are tall and narrow, but most marketplaces expect a square main image. That means you need to add padding on the sides rather than crop the product.
| Marketplace | Main image ratio | Minimum size | Recommended size | Notes |
|---|---|---|---|---|
| Amazon | 1:1 preferred | 1,000 px longest side for zoom | 2,000 x 2,000 px | Pure white background, product fills about 85% of the frame |
| Shopee | 1:1 | 500 x 500 px | 1,024 x 1,024 px | Around 2 MB maximum, up to 9 images |
| Lazada | 1:1 | 500 x 500 px | 1,000 x 1,000 px or larger | Around 2 MB maximum, up to 8 images |
| TikTok Shop | 1:1 or 3:4 | 600 x 600 px | 1,200 x 1,200 px or larger | JPEG or PNG, 5 MB maximum, up to 9 images |
| Shopify | Any, square is common | None enforced | 2,048 x 2,048 px | Keep every product at the same ratio for a tidy collection grid |
Because a case is roughly twice as tall as it is wide, filling the frame vertically still leaves generous white space on either side. Angling the case slightly, or showing front and back together, uses the square more effectively and makes the thumbnail look larger in search results.
If you sell the same case on several channels, resizing every variant by hand quickly becomes the slowest part of the job. A tool such as PixelPrep can take one set of master images and output correctly sized, padded versions for each marketplace in a single batch.
Common mistakes to avoid
- Rendered mock-ups that do not match the product. If the printed colours or cutout positions differ from the real item, returns follow.
- Clear cases with no visible edges. Add black card reflections or shoot on a device.
- Dust and fingerprints. They are far more visible at zoom than on your camera screen.
- Vague compatibility. State the exact model in an image as well as in the title, since many models share similar names.
- Cropping a tall image to square. Pad to square instead, so the top and bottom of the case are never cut off.
- Inconsistent angles across colours. A mismatched variant gallery looks careless and makes comparison harder.
Phone case photo checklist
- Case and phone cleaned, handled with gloves
- Soft, diffused main light with white fill cards
- Black card edges for clear cases and screen protectors
- Aperture around f/8 to f/11, low ISO, tripod
- Hero, front and back, camera cutout, side, bottom, in hand, compatibility, feature and colour range shots
- Case-only hero image on pure white for Amazon
- Identical position, white balance and exposure for every colour variant
- Square master files at 2,000 x 2,000 px, padded rather than cropped
- Files exported under each marketplace's size limit using a batch tool such as PixelPrep
Get these basics right once, save the setup, and every new device launch becomes a quick repeat shoot rather than a fresh project.