Your Amazon listing images are only half the job. If you are brand registered, you also have a Brand Store — a multi-page mini-site on Amazon with its own hero banners, image tiles, shoppable images and video modules. And almost none of it uses the same dimensions as your listing photos.

This is where most sellers come unstuck. They upload the same 2000 x 2000 px square they use for the product gallery, Amazon crops it, the logo lands on top of the headline, and the whole page looks amateur on a phone. Worse, the Store sits in moderation for days because a piece of text was 12 pixels tall.

Here are the actual numbers for 2026, straight from Amazon's Stores creative specifications, plus the policy traps that cause rejections.

Why Brand Store images follow different rules

Listing images live inside a fixed product gallery. Amazon controls the frame, so a square image at 1600 px or above will always behave predictably.

Brand Store images are page furniture. They stretch, crop and reflow depending on tile type and screen width, and Amazon overlays its own elements on top of them — your logo, link titles, product cards. You are designing for a responsive layout, not a fixed box. That means you need to think about two things listing photos never require: safe areas and minimum text height.

The hero image: 3000 x 600, and the crop that catches everyone

The header hero image at the top of your Store has these specs:

The trap is what happens below 1500 px of screen width. Amazon crops up to 16% from the left and right edges on small screens, and the brand logo then covers a further 18% of the left side. On a phone, roughly the leftmost third of your carefully composed banner is either gone or sitting underneath a logo.

The practical rule: treat the middle 60% of the 3000 px width as your only reliable canvas. Put the headline, the product and anything that must be read between roughly 900 px and 2400 px across. Everything outside that is decoration — background texture, gradient, spill-over product that nobody needs to see in full.

Design at 3000 x 600 minimum. If you have the source resolution, a taller header is fine for more impact, but check the crop at both desktop and mobile widths before you publish.

Tile sizes: the full specification

Everything below the header is built from tiles, and each tile size expects a different minimum image. This is the table to keep next to your export settings.

Tile typeFull widthLargeMediumSmall
Image tile (minimum)3000 px wide recommended1500 x 1500 px1500 x 750 px750 x 750 px
Text over image3000 x 1500 px1500 x 1500 px1500 x 750 px750 x 750 px
Text next to image1500 x 1500 px1500 x 1500 px750 x 750 px750 x 750 px
Shoppable image1500 x 750 px (3000 x 1500 px recommended)1500 x 1500 px1500 x 750 px750 x 750 px
Maximum file size5 MB5 MB5 MB5 MB

The image gallery module has its own minimum of 1500 x 750 px per image, and holds up to eight images in a full-width grid.

Three ratios cover the vast majority of real Stores: 1:1 (750 x 750 and 1500 x 1500), 2:1 (1500 x 750 and 3000 x 1500), and the 5:1 hero at 3000 x 600. If you build your export presets around those three, you can lay out an entire Store without going back to the camera originals every time.

Link titles eat the bottom of your image

When you add a link title to a tile, Amazon overlays it on the image. Expect roughly 19% of the bottom obscured on rectangular tiles (medium and full width) and about 12% on square tiles (small and large). Do not place the product or a key detail in that bottom strip, and never centre your subject so low that the caption bar clips it.

Video tiles and cover images

If you are using video modules, the cover image follows the tile dimensions while the video itself has a lower resolution floor:

Format is MP4 with H.264 encoding. Background videos run 2 to 20 seconds; standard videos must stay under the five-minute ceiling, though in practice 15 to 30 seconds is where shoppers actually watch to the end.

The 32-pixel text rule

This one quietly fails more Stores than any dimension error. Amazon requires a minimum text height of 32 px on hero and large tiles, and 16 px on other tiles, measured in the source image.

That sounds generous until you realise it applies at the full asset size. Type that looks perfectly readable when you design a banner at 1000 px wide is nowhere near 32 px once that design is exported at 3000 px. Always design at final output size, or at a clean multiple of it, so your type sizes scale honestly.

The same section of the policy also rejects mixed ALL CAPS and lowercase within a block, more than three ellipses in a text block, misspellings, and text that lacks sufficient contrast against its background. Light grey type over a photograph is a common failure.

Policy traps that get Stores rejected

Amazon's Stores content acceptance policy is stricter than most sellers expect. Keep all of the following out of your image assets:

That last point matters more than it sounds. Upscaling a 1200 px supplier photo to fill a 3000 px full-width tile is a visible, rejectable defect. If you do not have the resolution, use a smaller tile rather than stretching.

A workflow that does not eat your afternoon

Build your Store assets from a single high-resolution master per module, then export down. Working the other way round — hunting for a source file every time you need a different tile — is how Stores end up with mismatched crops and inconsistent colour.

  1. Design or shoot at 3000 px on the long edge as a minimum.
  2. Export the three core ratios: 1:1, 2:1 and the 5:1 hero.
  3. Check every asset lands under 5 MB. JPEG at quality 80 to 85 handles photography comfortably at these sizes; use PNG only where you need crisp flat-colour text or transparency.
  4. Convert everything to sRGB before upload so Store colours match your listing gallery.

Steps two and three are pure production work, and doing them by hand across a dozen tiles is exactly the kind of task worth automating. A batch resizer such as PixelPrep will take one master and push out the 1:1, 2:1 and hero crops at the right pixel dimensions and file sizes in a single pass, which also stops you accidentally uploading a 9 MB file that Amazon refuses.

Pre-upload checklist

Work through that list before you hit submit and your Store clears moderation first time, instead of coming back three days later with a rejection you have to guess at.